Solutions / Travel & Hospitality
Travel and hospitality brands collect personal data across borders, brands, and properties — passport scans, payment cards, loyalty profiles, location signals. Clarip helps airlines, hotels, cruise lines, and OTAs govern guest data globally while keeping the experience seamless.
Trusted by global airlines, hotel groups, and travel platforms
The challenge
Every booking generates a long tail of personal data flowing across reservations, distribution, loyalty, and on-property systems — under dozens of overlapping privacy regimes.
Bookings move PII between EU, US, APAC, and the Middle East — each with its own transfer mechanisms and disclosure rules.
Government IDs, visa data, and biometric checks raise the stakes for retention, encryption, and minimization.
Points partners, co-brand cards, and elite tiers all depend on data sharing — and need crystal-clear consent.
In-room tablets, mobile keys, Wi-Fi, and IoT amenities collect data guests rarely realize is being captured.
Capabilities
Clarip unifies consent, data discovery, subject rights, and risk intelligence across reservations, loyalty, property systems, and marketing.
Use Cases
Govern consent and rights across portfolio brands, franchisees, and managed properties on a single platform.
Manage frequent-flyer data, partner sharing, and ancillary marketing with full transparency.
Coordinate privacy obligations between platform, supplier, and traveler in real time.
Govern on-board data, biometric boarding, and shore-excursion partners under shifting jurisdictions.
Customer story
"Clarip lets us run one consent and DSR program across 20+ countries and four brands — guests get a consistent experience and we respond to regulators in days, not weeks."
Global Privacy Officer · International hotel group
faster regulatory response
faster cross-border DSR response
Regulatory coverage
Pre-built workflows, disclosures, and reports for the regulations travel and hospitality brands face worldwide — updated continuously by Clarip's privacy research team.
Quick answers to the questions privacy, legal, and engineering teams most often ask about Travel & Hospitality Industry.
Clarip's Automated Data Mapping discovers and classifies guest PII — including passport, payment, and biometric data — across PMS, CRS, loyalty, on-property systems, and franchisee environments. Brands gain a live, global inventory that keeps pace with property additions and system changes.
Clarip's Universal Consent Management Platform unifies marketing, location, biometric, and personalization consents across web, mobile, OTA partners, and on-property touchpoints. Guests get consistent choices wherever they interact, and brands can prove consent for every downstream use — including AI personalization.
Clarip's DSR fulfillment supports multi-brand, multi-region intake with workflows that route requests to the right corporate, managed, or franchised property. Brands meet GDPR, CCPA/CPRA, and Brazilian LGPD timelines without manual orchestration across dozens of operators.
Clarip's AI Governance inventories pricing and personalization models, ties each to consented guest data, and enforces purpose limits between revenue, marketing, and operations. Brands can defend personalized pricing and offers under GDPR, the EU AI Act, and emerging state AI transparency laws with auditable evidence.
Clarip captures explicit biometric consent, classifies biometric data in the data map, applies retention and deletion rules aligned to BIPA and GDPR, and inventories every AI model that processes facial or fingerprint data. Brands can deploy biometric experiences with the consent, audit, and AI-governance evidence regulators expect.
Get a 30-minute walkthrough tailored to your reservation, loyalty, and on-property systems — plus a custom risk assessment of your top guest-facing properties.