Privacy that converts, not interrupts.

Clarip's Universal Consent Management Platform handles cookie banners, granular preference centers, and Global Privacy Control / Do-Not-Sell signals across web and mobile, propagating choices to ad platforms and analytics in real time. Merchants reduce regulatory exposure under GDPR, ePrivacy, and CCPA/CPRA without sacrificing measurable marketing.

Clarip's Automated Data Mapping scans e-commerce platforms, CDPs, data warehouses, and connected martech vendors to inventory and classify customer PII. Privacy teams see exactly where customer data lives and flows — including to ad and analytics partners — and can enforce minimization and retention with evidence.

Clarip's DSR fulfillment automates intake, identity verification, retrieval, and response across e-commerce, loyalty, support, and marketing systems. Brands resolve access, deletion, and opt-out requests in minutes and produce the audit trail regulators and class-action plaintiffs increasingly demand.

Clarip's AI Governance inventories recommendation, ranking, and pricing models, ties them to consented data via the data map, and produces the transparency artifacts required by the EU Digital Services Act, the EU AI Act, and emerging state AI laws. Merchants can defend personalized experiences with documentation, not assumptions.

Clarip enforces purpose-limitation and consent on the customer and catalog data feeding generative product copy, support assistants, and seller tools, and logs prompts and outputs for audit. Brands scale generative AI while keeping privacy, IP, and AI-transparency obligations under control.

Clarip provides an end-to-end platform for CCPA/CPRA: cookie consent and GPC handling, a DSR portal with ID verification, automated data mapping and ROPA, vendor management with CPRA-compliant DPAs, and templated risk and cybersecurity assessments — all with audit-ready evidence.