Role / Marketing
CMOs and marketing leaders face a paradox: more channels, less third-party data, and stricter rules on every signal. Clarip turns consent and preference into a growth engine — lifting opt-ins, protecting paid media, and unlocking the first-party data your CDP and ad stack actually need.
Used by marketing teams at leading global consumer brands
The challenge
Cookie challenges, GPC signals, app tracking transparency, and state laws are reshaping every channel — without a unified consent layer, growth and compliance both stall.
Cookies, MAIDs, and email tracking are degrading — yet measurement and personalization KPIs keep rising.
Cross jurisdictional requirements demand different banners, opt-outs, and disclosures.
Email, SMS, push, ads, and loyalty each store consent differently — leading to over-mailing, fines, and lost trust.
FTC, AGs, and class-action firms are actively targeting tag misuse, dark patterns, and health-adjacent ad targeting.
Capabilities
Clarip unifies every customer choice — across web, app, email, SMS, and ads — into one record your marketing platforms can act on in real time.
Use Cases
Stand up brand-safe, jurisdiction-correct experiences for every market — without engineering tickets.
Push only consented profiles to Adobe, Salesforce, mParticle, Meta, Google, and TikTok in real time.
Capture rich preferences at sign-up to power personalization, win-back, and VIP journeys.
Run global campaigns with confidence that EU, UK, Brazil, and U.S. state requirements are automatically honored.
Customer story
"Clarip's preference center alone added significant incremental email revenue — and our DPO actually likes our marketing team now."
CMO · Top global retailer
lift in marketing opt-in rate
wasted paid-media spend
The questions growth, lifecycle, and martech leaders raise when evaluating a modern consent and preference layer.
Brands that move from a legacy unsubscribe page to Clarip's modern preference center typically see a 25–45% lift in active opt-ins within 90 days, plus a meaningful drop in spam complaints and unsubscribes. The biggest gains come from giving customers granular control over channel, topic, and frequency rather than a single on/off switch.
Yes — Clarip syncs consent and preference state in real time to Segment, mParticle, Adobe Real-Time CDP, Salesforce Data Cloud, Braze, Iterable, Klaviyo, HubSpot, Marketo, Meta, Google Ads, TikTok, and TheTradeDesk, among others. Audiences pushed downstream are pre-suppressed for opted-out users, reducing wasted spend and platform rejections.
Clarip is a certified IAB TCF 2.2 and GPP CMP, with full Google Consent Mode v2 support including basic and advanced modes. Signals propagate automatically to your ad stack so measurement and conversion modeling continue to work in regions that require consent.
Yes. Clarip provides no-code, on-brand templates for banners, preference centers, and just-in-time disclosures, with localization for every market. Marketing and design own the experience; engineering only touches the initial tag install.
Clarip captures and timestamps lawful basis for every channel — email, SMS, push, calls — and enforces frequency, topic, and jurisdictional rules at send time. That gives lifecycle and CRM teams a defensible record per message, dramatically reducing TCPA class-action and CASL exposure.
No. Clarip's CMP is a lightweight, async-loaded script served from a global edge network, with strict performance budgets. Most customers see no measurable impact on LCP, CLS, or INP after migration — and often improve after retiring heavier legacy CMPs.
Bring a campaign, a CDP, or a banner you'd love to retire — we'll show you how Clarip lifts opt-ins, cleans your audiences, and de-risks your stack in one walkthrough.