Solutions / Consumer Goods
CPG and consumer brands collect data across DTC sites, loyalty apps, retail partners, and connected products. Clarip helps you honor every consent choice, govern third-party sharing, and keep household-name brands trusted.
Trusted by Fortune 100 consumer goods and CPG brands
The challenge
From DTC and loyalty apps to retailer co-marketing and connected products, every channel adds another regulated data flow under your parent brand.
Each brand portfolio runs its own DTC site, loyalty program, and CRM-making household-level visibility nearly impossible without unified governance.
Audience syncs, look-alike modeling, and clean-room partnerships create constant disclosure and consent obligations across jurisdictions.
Co-op campaigns and retail media networks require contractually sound data sharing agreements with downstream processor controls.
GDPR, CCPA/CPRA, Texas, Colorado, Virginia, LGPD and others each demand different disclosures, opt-outs, and DSR workflows.
Capabilities
Clarip unifies consent, data discovery, subject rights, and risk intelligence across every brand, region, and channel - without slowing growth.
Use Cases
Govern enrollment consent, profile data, and behavioral tracking so loyalty members trust the value exchange.
Honor consent across recommendation engines, A/B tests, and Al models-without losing relevance.
Manage downstream processor obligations and audience-sharing consent across retailer media networks.
Capture and honor consent for telemetry, app pairing, and household-level signals across smart products.
Customer story
"Clarip helped us consolidate consent across 22 brands and cut DSR fulfillment time from 21 days to under 72 hours without adding headcount."
VP, Privacy & Data Governance - Global CPG holding company
faster DSR turnaround
brands unified on one platform
Regulatory coverage
Out-of-the-box workflows, disclosures, and reports for the regulations that matter most to consumer brands - updated continuously by Clarip's privacy research team.
Quick answers to the questions privacy, legal, and engineering teams most often ask about Consumer Goods.
Clarip's Automated Data Mapping discovers and classifies consumer PII across D2C commerce, loyalty, sampling, CRM, and connected-product telemetry. Brand privacy teams gain a single source of truth for retention, minimization, and downstream AI governance — replacing spreadsheets that go stale within weeks.
Clarip's Universal Consent Management Platform captures consent and preferences once and propagates them across brand websites, apps, email/SMS, and ad platforms. Consumers see consistent choices across every brand in the portfolio, and the company avoids the cross-brand consent leakage that drives complaints and ad-platform deplatforming.
Clarip's DSR portal supports per-brand intake forms, multi-jurisdiction workflows, and connectors to e-commerce, loyalty, and martech systems. Global CPG privacy teams can scale request volumes across dozens of brands and regulatory regimes without standing up a separate program for each.
Clarip's AI Governance ties every model to the data sources feeding it, validates consent and contractual permissions for third-party data, and enforces purpose-limitation between marketing, R&D, and supply-chain models. Brands can move fast on AI without quietly violating the consent terms attached to the data.
Clarip controls what consumer and brand data flows into generative tools, logs prompts and outputs, and enforces review workflows tied to approved data sources and substantiation. Brands can scale AI-generated content while keeping legal, regulatory, and platform-policy risk visible and managed.
Get a 30-minute walkthrough tailored to your DTC sites, loyalty programs, and marketing tech — and a custom risk assessment of your top web properties.