Clarip Comprehensive Data Privacy Software
Verifying Consumers’ Identity through Existing Authentication Practices

Verify Consumer Identity with Existing Authentication Practices

The Most Powerful Platform for Privacy Governance

Verifying a consumer’s identity is one of the challenges for companies fulfilling data subject requests. Clarip technology integrates CCPA consumer rights requests with business’s existing identity verification workflows. This helps solve the identification challenge while maintaining the customer experience.


CCPA Legal Requirement

Your business may verify the consumer’s identity through its existing authentication practices for the consumer's account.

Text of the CCPA Regulations

Second Modified Proposed CCPA Regs. §999.324

The privacy policy shall be designed and presented in a way that is easy to read and understandable to consumers. The policy shall:

  1. If a business maintains a password-protected account with the consumer, the business may verify the consumer’s identity through the business’s existing authentication practices for the consumer’s account, provided that the business follows the requirements in section 999.323. The business shall also require a consumer to re-authenticate themselves before disclosing or deleting the consumer’s data.
  2. If a business suspects fraudulent or malicious activity on or from the password-protected account, the business shall not comply with a consumer’s request to know or request to delete until further verification procedures determine that the consumer request is authentic and the consumer making the request is the person about whom the business has collected information. The business may use the procedures set forth in section 999.325 to further verify the identity of the consumer.

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Clarip Product Functionality

Consumers holding accounts with the businesses can be verified directly against a back-end account database by making Application Programming Interface calls.

Clarip technology supports multiple identity verification methods for completing CCPA requests, including existing customer information, account sign-up authentication, and integrating with ID verification providers.
See this Feature in Action
Download the CCPA Compliance Checklist
Contact Clarip Today for Help with CCPA Regulations
The Clarip data privacy software and team are prepared to help your organization improve its privacy practices and comply with the CCPA. Click here to contact us (response within 24 hours), schedule a demo or call 1-888-252-5653 to speak to a member of the Clarip team.

Clarip can help your organization comply with each requirement in CCPA:
Consumer Identity Verification for Non-Account Holders
Signed Verification of Consumer’s Identity
Respond to Requests to Know and Delete within 45 Days
Respond to Opt-Out within 15 business days
Provide Personal Information Collected about the Customer

Contact us today for an in-depth demo!

CONTACT

  • 1521, Concord Pike, Suite #301,
    Wilmington, DE 19803 USA
  • 2001 Market Street, Floor #25,
    Philadelphia, PA 19103 USA
  • Contact Online

    •   888-252-5653

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