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In response to the opt-out of sale of personal information requests, businesses must refrain from selling personal information collected about the consumers. Advertisers, adtech companies, and other third-party providers often place third-party cookies on the business website that might collect personal information about the consumers. This, in turn, might be construed as a sale of personal information to the third parties.
In response to opt-out of sale request, businesses must refrain from selling personal information collected by the business about the consumer.
Cal. Civ. Code § 1798.135(a)(4)
For consumers who exercise their right to opt-out of the sale of personal information, [business] must refrain from selling personal information collected by the business about the consumer.
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