Refraining from Future Sale of Personal Information in Response to Consumer Requests

Refrain from the Future Sale of PII with Consumer Requests

The Most Powerful Platform for Privacy Governance

In response to the opt-out of sale of personal information requests, businesses must refrain from selling personal information collected about the consumers. Advertisers, adtech companies, and other third-party providers often place third-party cookies on the business website that might collect personal information about the consumers. This, in turn, might be construed as a sale of personal information to the third parties.


CCPA Legal Requirement

In response to opt-out of sale request, businesses must refrain from selling personal information collected by the business about the consumer.

Text of the CCPA Regulations

Cal. Civ. Code § 1798.135(a)(4)

For consumers who exercise their right to opt-out of the sale of personal information, [business] must refrain from selling personal information collected by the business about the consumer.

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Clarip Product Functionality

With Clarip’s “Do not sell” module, all third-party cookies are blocked in the consumer’s browser.

Clarip’s “Do not sell” module helps companies comply with the “do not sell my personal information” requests from the consumers.
Contact Clarip Today for Help with CCPA Regulations
The Clarip data privacy software and team are prepared to help your organization improve its privacy practices and comply with the CCPA. Click here to contact us (response within 24 hours), schedule a demo or call 1-888-252-5653 to speak to a member of the Clarip team.

Clarip can help your organization comply with each requirement in CCPA:
Maintain Consumer Request Records in a Secure Manner
Privacy Policies that are Easy to Read and Understand
Privacy Policy with Consumer Rights and Business Practices
A Comprehensive Description of Online Business Practices
Privacy Policies Accessible to Consumers with Disabilities

Contact us today for an in-depth demo!